April 27, 2021
Supply Chain Settles, Attention Shifts
Believe it or not, consumer attention to alternative protein topics follows big policy talk in Washington. Mirroring the change of administrations, we found that mainstream social media attention to alternative proteins shifted substantially in the first quarter compared with last year. After President Biden put climate policy in the spotlight, discussions of the environmental impact of food followed. Articles covering Bill Gates’ recommendation of meatless burgers (Popular Mechanics) and McMaster University research on cultivated meat (CTV News) garnered more than 12,000 shares on social media.
Channel availability remained a vigorous topic of discussion, even if the topic lost momentum from being the primary focus in 2020, when meat supply chain failures directed extra attention to the availability of alternative proteins. However, a continued string of new partnerships — such as Beyond Meat inking deals with McDonald’s and Yum! Brands — drove consumer excitement.
Alt Meat Leaders and Losers – September 2021
Other Analysis | September 28, 2021
A Long Fuse is Lit: Labeling Looms LargeInfluential conversations about cell-cultured products took a turn in September as labeling policies ...
Alt Meat Leaders and Losers — August 2021
Other Analysis | August 24, 2021
Labeling Changes AfootPolicy is often slow to catch up to new products and technologies; for alternative protein, labeling is the ...
Alt Meat Leaders and Losers — July 2021
Other Analysis | July 27, 2021
Meat vs. Alt Protein: What's the Diff?Analysis of Intel Distillery data shows that health concerns drove the most influential conversations ...
Where Money Flows, Regulation Follows
Other Analysis | June 23, 2021
Analysis of Intel Distillery data shows that policy topics led recent influential conversations. Much of the attention stemmed from ongoing ...
Alt Protein Conversations: Leaders and Losers
Other Analysis | May 25, 2021
Intel Distillery data indicates that the health aspect of alternative proteins permeates industry leader conversations, in contrast to the mainstream ...