May 25, 2021
Alt Protein Conversations: Leaders and Losers
Intel Distillery data indicates that the health aspect of alternative proteins permeates industry leader conversations, in contrast to the mainstream focus on environmental benefits. The fact that the category is referred to as “alternative protein” positions products in a nutrition-forward light. Brands that overlook this miss out on a built-in marketing advantage. Recent events that drove health conversations include:
- The New York Times publishing a buyer’s guide for plant-based milks based on nutrition profiles.
- Reducetarian Foundation President Brian Kateman addressing trade-offs between nutrition and flavor.
- Researcher Gregg Sparkman, PhD, explaining that perceived health benefits help to drive incremental shifts away from traditional meat products.
In the past month, discussions about investment in the category and channel availability gained steam:
Alt. Meat Leaders and Losers — January 2022
Other Analysis | January 27, 2022
Taking Stock of Sourcing PrioritiesOver the past month, the leading voices in food production took time to reflect on the ...
Alt. Meat Leaders and Losers — November 2021
Other Analysis | November 23, 2021
Sourcing Concerns Hit on Two-thirds of ESGIn the past month, influential figures in alt. meat production devoted their attention to ...
Alt. Meat Leaders and Losers — October 2021
Other Analysis | October 26, 2021
Ingredient Choices Impact the Bottom LineLofty brand ambitions don't matter if your supply chain can't back it up. The alternative ...
Alt Meat Leaders and Losers – September 2021
Other Analysis | September 28, 2021
A Long Fuse is Lit: Labeling Looms LargeInfluential conversations about cell-cultured products took a turn in September as labeling policies ...
Alt Meat Leaders and Losers — August 2021
Other Analysis | August 24, 2021
Labeling Changes AfootPolicy is often slow to catch up to new products and technologies; for alternative protein, labeling is the ...