August 24, 2021
Alt Meat Leaders and Losers — August 2021
Labeling Changes Afoot
Policy is often slow to catch up to new products and technologies; for alternative protein, labeling is the biggest sticking point. Given the importance of labeling for brand management, companies should closely monitor developments in the state and federal rules.
- On Aug. 11, a U.S. District Court judge ruled in favor of Miyoko’s Creamery against the California Department of Food and Agriculture, concluding that labeling plant-based products “vegan butter” is not misleading commercial speech. He explained, “Quite simply, language evolves.”
- The judgment set a precedent for relying on clarity of labeling and away from strict reliance on FDA’s standards of identity.
- However, the judgment failed to prevent the American Butter Institute from disputing the clarity of labeling on other plant-based product packages.
In the past month, analysis of Intel Distillery data showed that health and sourcing concerns took a back seat to channel availability.
Alt Meat Leaders and Losers – September 2021
Other Analysis | September 28, 2021
A Long Fuse is Lit: Labeling Looms LargeInfluential conversations about cell-cultured products took a turn in September as labeling policies ...
Alt Meat Leaders and Losers — July 2021
Other Analysis | July 27, 2021
Meat vs. Alt Protein: What's the Diff?Analysis of Intel Distillery data shows that health concerns drove the most influential conversations ...
Where Money Flows, Regulation Follows
Other Analysis | June 23, 2021
Analysis of Intel Distillery data shows that policy topics led recent influential conversations. Much of the attention stemmed from ongoing ...
Alt Protein Conversations: Leaders and Losers
Other Analysis | May 25, 2021
Intel Distillery data indicates that the health aspect of alternative proteins permeates industry leader conversations, in contrast to the mainstream ...
Supply Chain Settles, Attention Shifts
Other Analysis | April 27, 2021
Believe it or not, consumer attention to alternative protein topics follows big policy talk in Washington. Mirroring the change of ...